Internet betting site My Club Betting has announced that it has signed a sponsorship deal with the Wales National Rugby Team, which will be good for the next three years.
The deal reportedly cost My Club Betting a six-figure consideration, and as a result will see the betting firm develop a Wales Rugby League betting site, which will then push 20% of the revenues generated back into the sport.
Commenting on the deal Wales Rugby League Chairman Brian Juliff said, "This truly is a fantastic opportunity for Wales Rugby League to generate income through an extremely innovative and exciting model. The deal will take us right through into the 2017 World Cup and I am delighted that My Club Betting will be a major part of that journey as principal sponsors of Wales Rugby League."
My Club Betting Managing Director Neil Riches also commented, adding: “We are delighted to be able to support Wales Rugby League at such an exciting time for the sport. There is already a thriving scene at grassroots and semi-professional level, but we also recognise the massive untapped potential for Rugby League in Wales, on and off the field".