UK betting firm Coral has announced that it has signed a sponsorship with the Wigan Warriors Rugby League Club.
As a result of the deal, Coral will be the club's main shirt sponsor, appearing on player and replica kits. Additionally, Coral will be privy to LED advertising at DW Stadium. The deal is the first ever Rugby League sponsorship for Coral.
Commenting on the deal Coral Interactive Marketing Director Matt Prevost said, "Rugby League has a significant, dedicated and passionate fan-base many of whom enjoy betting on their sport, so strategically this sponsorship deal makes a lot of sense. The Coral online business is enjoying sector-leading growth and sports sponsorships like this exciting venture with Wigan Warriors are an important factor in delivering that success."
Wigan Warriors Sales Director Geoff Warburton added: "We are ecstatic to be welcoming such a distinguished company as Coral into the Wigan Club and the sport of Rugby League. As a forward thinking company, Coral have adapted to the online betting market exceptionally well and are exactly the kind of organisation that will help drive the brand of Wigan Rugby League forward."