The New Jersey Division of Gaming Enforcment has fined Caesars Atlantic City $10,000 for sending promotional emails to more than 250 gamblers on a self-exclusion list, an error that Caesars is blaming on a software issue.
The fine is the stems from a back-end software issue that caused promotional emails to be sent to self-excluded gamblers. New Jersey law prohibits such activity, and stiff fines can be levied for violations. This is the second fine doled out to Caesars in online gambling related issues since the activity went live last November, as the company was fined $3,000 in March for not making a problem gambling hotline number legible on billboards promoting its site.
A Caesars statement on the matter read: "The issue that caused our system to inadvertently target these patrons has been fixed and we have had no incidents since. We can assure the public that this lapse on our part was not an intentional targeting of these patrons, but simply a back-end software issue that failed to properly scrub our database before certain mailings."