Online betting giant bwin.party digital entertainment has confirmed that it is indeed for sale and is holding a serious of talks with potential buyers.
The discussions are in the preliminary stages right now, and may not result in an offer being struck, but major names with deep pockets are rumored to be in the discussion. Those firms include heavy hitters such as Playtech and Amaya Gaming, who recently purchased PokerStars parent The Rational Group.
Playtech's potential involvement in such a deal was heightened when the company said that it had placed $297 million in bonds that will come due in 2019, which will be "used for pursuing acquisitive and organic opportunities for Playtech in line with its strategy".
With those reports bwin's stock prices rose 26 pence, up 17%.
Casino Listings will update this story as more developments arise.