Internet betting site TitanBet has announced that it has signed a partnership deal with The Sun newspaper which will sponsor the publication's daily betting column.
TitanBet's sponsorship is part of the operator's strategy of attracting new clients and will see it sponsoring The Sun's Saturday column, which features a wide amount of bets on various football matches. As a part of the deal TitanBet will have access to The Sun's pay per click customer base, allowing it the chance to market exclusive deals to readers.
Commenting on the deal TitanBet Spokesman Russell Yershon said, “The Sun’s betting column will give us excellent exposure for the Titanbet.co.uk brand and great reach when it comes to sports bettors as we look to execute our launch strategy in the UK."
“Throughout the football season we’ll be offering exclusives to readers to use on the desktop and mobile platform, including topical specials on the big events."