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Ladbrokes to Sponsor Brisbane Roar

UK based betting firm Ladbrokes has announced that it has signed a sponsorship deal with Australian football club the Brisbane Roar.

The sponsorship deal is good for one year, and will see Ladbrokes receiving exclusive rights to post signage at Suncorp Stadium, where the Roar play their home matches. The deal is an important part of Ladbrokes' expansion into the Australian betting market as the group hopes to enhance its brand.

The Brisbane Roar Football Club was founded in 2005 and plays in Australia's A-League, where it finished first in the 2013-14 season.

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