Internet betting site Winner.co.uk has announced that it has signed a sponsorship deal with Premier League club West Ham United.
The deal is good for the 2014/2015 season and will see Winner's logo positioned strategically on West Ham United's LED scoreboards during matches.
Commenting on the deal West Ham United Commercial Director Felicity Croft said, "We look forward to working with Winner across our joint initiatives this season and offering Winner a unique platform to reach millions football fans across the world."
Winner Marketing Director Yoni Sidi added: "I believe partnering with [West Ham] will help us improve our reputation as a growing brand in the UK. I believe that this deal symbolizes a lot about who we are, and what we wish to achieve."