Internet betting firm Super Lenny has announced that it has signed a sponsorship deal with German Bundesliga club SC Paderborn.
The deal is good for the upcoming football season and will see the online casino and sportsbook offering exclusive deals to Paderborn fans, a presence at Benteler Arena as well as web and television exposure.
SC Paderborn is a newcomer to the German Bundesliga this season, as it was promoted to tier 1 after beating Aalean 2-1 last year.
Commenting on the deal SC Paderborn Executive Vice President and General Manager Martin Hornberger said, "We are very pleased that our marketers have been able to conclude this cooperation. It's nice to know that we can now convince foreign companies that we provide a good advertising platform.”