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Ladbrokes Ads Run Afoul of ASA

Land and internet betting firm Ladbrokes has run afoul of the UK Advertising Standards Authority for its "Ladbrokes Life" series of ads.

There are three issues spanning across the entire campaign, which consists of TV, print, and video on demand ads. Those issues consist of irresponsible gambling behavior and the portrayal of the lines: "WHEN YOU WIN IT'S SKILL - WHEN YOU LOSE IT'S BAD LUCK" as well as "ONCE IS LUCK - TWICE IS TALENT".

Even though there were multiple violations of the ASA, two charges against Ladbrokes were thrown out.

As a result of the ASA's decision, the Ladbrokes ads may not be used anymore without modification.

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