Internet betting firm 666Bet has announced that it has signed a sponsorship with Leicester City FC, becoming the team's Official Betting Partner for the upcoming football season.
As a result of the deal 666Bet will benefit from exclusive marketing rights to the team, getting prime logo placement within the stadium. In addition to being the club's Official Betting Partner, 666Bet will also be the club's exclusive European Betting Partner for the season.
Leicester City won promotion to the Barclays Premier League last season after it was relegated for the past ten years. They finished strong last season, recording 31 victories and 102 points for the year.
Commenting on the deal 666Bet CEO Barry Martin said, “It’s a very exciting time to be getting involved with Leicester City after their promotion to the Premier League and we’re delighted to have signed this partnership. 666Bet is a young, hungry and ambitious new betting company and we see a number of parallels with ourselves and the Foxes."
“We are also very excited about the Club’s connections in the Far East as this is going to be a key target market for us in the future.”
Leicester City FC Commercial Director Ian Flanagan added, “Our partnership with 666Bet brings together a new player in the online betting market with a new player in the Barclays Premier League, which we envisage will create a host of exciting opportunities for both parties."