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Rational Group Re-brands Full Tilt Poker to "Full Tilt"

The owner of Full Tilt Poker has announced that the site will be rebranded to simply Full Tilt in an effort to make the site seem more open to general gambling.

Recently Full Tilt began adopting general casino games into its platform, and the move is meant to capitalize on that aspect of the business.

Going forward, it appears that Full Tilt will be focusing on the American betting market, and generalizing the firm's brand will go a long way in seeing it achieve success in regulated betting areas. Full Tilt's parent company The Rational Group was purchased by Amaya Gaming in a multi-billion dollar deal last month.

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