Internet betting firm ComeOn! has revealed that it has signed a sponsorship deal with Premier League club Liverpool in a two year deal.
As a result of the deal ComeOn! will become the Scandinavian betting partner of Liverpool, offering fans in Sweden, Finland, and Norway exclusive promotional opportunities. The move is the latest in a growing marketing campaign for ComeOn!, as the group has been running television ads and doing extensive online marketing for quite some time.
Commenting on the deal ComeOn Gaming's Norwegian Spokesman Paul Myklebust said, "This unique agreement will give ComeOn! exclusive rights that no other betting partner in Scandinavia will have. Not only will fans see exciting activities focused on Liverpool FC but they will also enjoy tickets to games at the famous Anfield stadium."
Liverpool FC Chief Commercial Officer Billy Hogan added: "We have a large fan base in Scandinavia and being able to regionalize our partnerships really helps partners bring fans closer to the club they love no matter how far away from Anfield they live."