Asian serving online betting firm 12Bet has announced that it has struck a two year deal with Premier League club Hull City.
As a result of the deal, Hull City will feature 12Bet's logo on their shirts, and reportedly cost the betting firm a consideration in excess of seven figures.
Playing in the Barclays Premier League, Hull City has been in existence for 110 years and finished 16th in the league standings.
Commenting on the deal Hull City Commercial Manager Simon King said, “We are delighted to be working with 12BET. Having a global brand like 12BET with a great history of working in football is very exciting."
“This deal represents how far the club has come on the field and from a commercial perspective in the recent years. I welcome Rory and his team to the club and look forward to a strong future together.’’