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Paddy Power Stunt Fetches Cease and Desist From Pele

Irish retail and online betting firm Paddy Power caused a bit of a stir recently when it renamed a few of its retail locations "Pele Power" for the World Cup, causing a legal reaction from the Brazilian football star of the same name.

The stunt went viral very quickly, causing word to spread all the way to Brazil, where Pele's lawyers quickly chimed in, ordering the betting giant to "cease and desist" or face legal consequences.

Paddy Power complied with the request, but not before all of the press brought the gambling company a bit of free exposure.

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