Internet betting giant Betfair has announced that it has signed a deal with US entertainment firm Live Nation within the state of New Jersey.
As a result of the deal BetfairCasino.com is now Live Nation New Jersey's "Official and Exclusive Online Gaming Partner", and will be a partner of the PNC Bank Arts Center as well as Asbury Park and the Susquehanna Bank Center.
What this means for players is that they can earn Live Nation and Ticketmaster Cash vouchers when they make their first deposit at Betfair Casino. That money can be used to purchase sporting event and concert tickets.
Commenting on the deal Betfair US Senior Vice President of Gaming Don Ryan said, “We are excited to be able to work with venues like PNC Bank Arts Center and Susquehanna Bank Center on this great program to introduce thrill-seeking music fans in New Jersey to BetfairCasino.com with a unique and engaging experience both online and onsite."
“The rush of seeing your favorite artist or band live is something we find very synergistic to the rush of playing your favorite casino games online – anytime and anywhere in New Jersey.”