Finnish betting firm Paf has announced that it has struck a deal with Proactive Gaming and will look to develop new bingo products for its users.
As a result of the dal, Paf's existing bingo development partnership with Parlay Games will be allowed to expire.
Commenting on the deal Paf Head of Games Kim Johansson said: “We hope to develop the industry’s best bingo product working with Proactive Gaming. We believe that we have found a partner with extensive experience and unique knowledge that gives us the flexibility to be able to go the whole distance and eventually create unique experiences for our customers.”
Proactive Gaming CEO Paul Burman added: “We want to work with people and companies that we feel comfortable with and have values that we can share. Therefore Paf is a dream partner. Paf is a standard bearer for great customer care, their profit goes to public good and they have a deep experience of gaming, which will benefit us in our game development. For us, this relationship is very much a match made in heaven."