An influential gaming executive in New Jersey have revealed his surprise at the Garden State's slow start to online gambling operations, but noted that he remains upbeat on the future.
Speaking to US financial news source Bloomberg Business, 888 CEO Brian Mattingley said, “We are absolutely shocked by the slowness of the market. The operators have not seen a positive response to their marketing campaigns. We’ve got to think again, the way we market.”
888 has partnered with Boyd Gaming, which owns the Atlantic City casino Borgata to institute online gambling, and while they hold the largest share of the New Jersey online betting market, things have hardly been profitable to this point.
Mattingley said that he believes a portion of the trouble could stem from the fact that New Jersey does not allow for third parties such as affiliates to refer traffic over. The 888 CEO says that affiliates send up to 30% of the company's traffic in Europe.
Moving forward, Mattingley said that his group is optimistic, noting that the industry is still very young. “It’s not even in its infancy, it’s only just been born,” he said. The company hopes to integrate familiar slots from lands casinos in the future, translating titles from IGT and WMS to help lure in more seasoned bettors.