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Betfair Signs Mobile Content Deal With Odobo

Internet betting firm Betfair has announced that it has signed a content supply deal with mobile software developer Odobo, and will begin offering 23 games immediately to punters on the go.

As a result of the deal Odobo's current library of 23 betting titles will be pressed out to Betfair customers in more than 100 countries. Additional games are being developed for release in time for the FIFA World Cup, which begins in mid-June.

60 additional titles are slated for release by the end of the year.

Commenting on the deal Odobo Chief Business Affairs Officer Julian Jarvis said, "We are delighted to have Betfair adopting our unique model - one that supports key stakeholders in the industry from game concept through to end user.”

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