Internet betting firm 188Bet as announced that it has signed an extension with the Premier League's Liverpool Football Club in a deal that will span the next two seasons.
As a result of the deal 188Bet will be entitled to use the club's logo and engage Liverpool fans with exclusive marketing offers. No details on the consideration paid have been made available.
Commenting on the deal 188Bet Managing Director Nigel Singer said: "Liverpool FC is one of the world's most famous and historic football clubs and we are thrilled to be announcing our renewal off the back of one of their most successful seasons in recent times. We look forward to building on our excellent relationship with the Club and its betting fans."