Internet betting group Unibet has announced that it has inked a content supply deal with the Royal Windsor Racecourse, which will see it sponsoring 20 races.
As part of the deal Unibet will enjoy exclusive betting opportunities, as well as being named the racecourse's exclusive betting partner. Additionally, Unibet will be the sponsor of the Trainers and Jockeys Championship.
Commenting on the deal Unibet UK Marketing Head Ed Nicholson said, “Unibet is delighted to be so closely associated with such a traditional, well respected and iconic UK racecourse. The partnership with Royal Windsor is one of many horse racing associations and marketing initiatives that Unibet will be announcing in the coming weeks."
“With 26 meetings throughout the Summer – 22 fixtures on Monday nights – the partnership with Royal Windsor provides us with an opportunity to talk consistently to a targeted group of potential customers, not just in Berkshire, but throughout the country via ATR and branded coverage in all sorts of other media."
Royal Windsor Executive Director Stuart Dorn added: ”We are delighted to welcome one of Europe’s leading online bookmakers as our betting partner to Royal Windsor Racecourse."
"We have an exciting season ahead of us where we are looking to continue the development and engagement of the course. Our partnership with a winner from the International Gaming Awards 2014, a leading and innovative sportsbook, and one that intends to promote its racing product offering extensively in 2014 and beyond will complement both party’s positioning and aims for the next year and beyond."