A report in Marketing Week is claiming that UK newspaper the Sun is looking into the option of launching its own online gambling service.
The report claims that the newspaper's owner News UK has applied for a series of "Sun Bets" trademarks that contains the tag "Back Yourself".
Any casino action by the group is potentially risky, as several other online casinos may pull advertising. The group currently offers a Lotto and Bingo game that carries the "Sun" brand.
Commenting on the issue a Sun employee told Marketing Week: “Britain’s most popular paper is the number once choice of more than half of the UK’s online gamblers, so we are always seeking ways to strengthen our sports offer to them."