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Caesars Study: Online Gambling Does Not Cannibalize Land Business

A study conducted by Caesars Entertainment has announced that it has conducted a study that shows that online gamblers have not stolen any business from its land casinos in New Jersey.

The study was designed to study where punters were using online betting services, but ended up revealing that those betting on the internet were not frequent visitors to Atlantic City casinos.

Seth Palansky said that the study backs up similar claims by other casinos, who have noted that online players were not likely to have visited Atlantic City casinos within the past 24 months. The study ended up revealing that many visitors are located within an hour's drive from Atlantic City, but are generally people who choose not to visit brick and mortar establishments.

“We’re finding very similar patterns as other companies. The people online are people that haven’t visited us in a while or are new players altogether,” Palansky said. “We’re not seeing cannibalization.”