UK betting firm Betfair has announced that it has inked a deal with the Chester Racing Company, which will see it become the Official Wi-Fi and Digital Gaming Partner for the Chester and Bangor-on-Dee racecourses.
As part of the deal, Betfair will headline the tracks' WiFi signal, and receive exclusive branding opportunities inside the racecourses. Additionally, Betfair will sponsor four races during the Boodies May Festival, which includes the £60,000 ‘Betfair Price Rush Huxley Stakes’ and the £75,000 ‘Betfair Cash Out Dee Stakes races.
Commenting on the deal Betfair Sponsorship and Activation Manager Andy Holmes said, "Innovation has always been key to Betfair and that same innovation is central to our continued growth. We consider free Wi-fi powered by a trusted network as crucial to our customers enjoying a day at the races. Betfair are delighted that Chester share our vision and commitment to drive sporting sponsorship and customer experience into the new age that we live in.
Chester Race Company CEO Richard Thomas added: "The rich customer data harvested through Wi-Fi and Chester Race Company’s bespoke CRM system allows the Company to fully understand footfall, consumer behavior and allows detailed data interrogation, allowing the Company to strategically inform Betfair on how to communicate and reward existing customers as well as how to activate new ones."