Internet betting firm Unibet has announced that it has signed a sponsorship deal with MMA fighting group the Ultimate Fighting Championship.
As a result of the deal, Unibet will become the official betting partner of the UFC in Australia, Belgium, Britain, France, Ireland, the Netherlands, and Scandanavia. The deal lasts for two years, and will see Unibet receiving exclusive promotional opportunities.
Commenting on the deal Unibet Chief Marketing Officer Nils Anden said, “As part of this exclusive partnership, we are currently working on a wide range of exciting new bet offers for UFC events; markets that will take the betting experience of fight night to a whole new level.”
UFC Managing Director Garry Cook added: “We are delighted to partner with one if the world’s fastest growing online betting companies. The UFC is hosting more events than ever internationally in 2014 allowing us to reach more potential fans across the globe.”