UK based betting firm BetFred has announced that it has signed a deal to become the official betting partner of The Crabbie's Grand National Festival.
Under the terms of the deal, BetFred will become the sponsor of three different races for a period of three years. Those races will be rebranded and called: The Betfred Bowl Steeple Chase on Grand Opening Day, The Betfred Mobile Mildmay Novices' Steeple Chase on Ladies Day and The Betfred TV Handicap Steeple Chase on Grand National Day.
The races will be held at Antree and will begin in April 2014.
In addition, BetFred will be privy to special promotions tied in with the races.
Commenting on the deal BetFred Chairman Fred Done said, “I’m very proud to be associated with The Crabbie’s Grand National. We are looking forward to working with Aintree on a magnificent three days racing which, of course, culminates in the world’s most famous race, The Crabbie’s Grand National.”
Jockey Club Racecourse North West Regional Director John Baker also commented on the deal, saying: "We have a fantastic relationship with Betfred and are thrilled they have agreed to join us for one of the most famous sporting events in the world. We look forward to welcoming them and their guests to Aintree in April.”