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New Jersey Online Gambling Revenues Jump 28%

The state of New Jersey has released its latest online gambling numbers, noting that January revenues jumped 28% to $9.46 million.

By the end of January there were 197,782 online gambling accounts, with $1.4 million in tax revenues being generated from the numbers.

The Borgata Hotel & Spa is still the most popular New Jersey Internet casino group, hauling 41% of the market share in terms of revenue ($3.9 million). The casino is working with Bwin.Party Digital Entertainment, and has put out an online casino and poker room. On the land side of things, Borgata is owned by Boyd Gaming and MGM Resorts International.

Caesars is the second most popular betting destination, bringing in $3 million in revenues. Trump Taj Mahal came in third, with its Ultimate Casino partnership pulling in $858,351. The Tropicana Casino and Resort was fourth with $841,065 in revenue, while Trump Plaza Hotel and Casino took in $557,007.

The Golden Nugget came in last with $286,922.

Commenting on his casino's performance, Boyd Gaming President Keith Smith said, "These results also once again demonstrate online gaming's potential to expand our business. About 85% of our online players have not had rated play at Borgata in at least two years, showing there is little overlap with our land-based business. Online gaming is growing our database, creating a long-term opportunity to market Borgata to an entirely new group of customers."

Caesars Interactive Spokesman Seth Palansky also spoke out about the Caesars/888 partnership, noting: "We saw huge growth in online casino revenue, and significant growth in poker revenue, too. We started marketing in earnest in January, and the promotions we offered our customers really seemed to resonate well. We're very encouraged on how the New Jersey market is performing for us across all three of our brands, CaesarsCasino.com, Harrahscasino.com and WSOP.com."

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