Gambling consultancy firm H2 Gambling Capital has published a series of publications through the trade publican iGaming Business, noting that it believes up to nine states could legalize online betting by 2018.
Key predictions made by the consulting firm on the US market were:
This year the US i-gaming market will generate $300 million in gross win.
That has the potential to grow to $351 million by 2015.
There is considerable untapped potential in populous US states on both the West and East coasts.
58% of the potential value of the onshore-regulated US i-gaming market could be concentrated in just 10 states.
The speed with which states legalize will be influenced by how major states like California, New York and Florida act going forward.
Further legalization beyond New Jersey, Delaware and Nevada could take as long as 2016, but by 2018 there could be up to nine additional individual states taking the intrastate legalization route.
With 12 states offering legalized online gambling, the gross win could be expected to soar to around $4.8 billion.
At a predicted 4.9% of total onshore US gaming, the i-gaming industry is hardly a threat to the established traditional land-based industry. That compares to an average 17.7% in the EU, and 8.4% across the world.