$ £

New Jersey Publishes First Online Gambling Numbers

The New Jersey Division of Gaming Enforcement has published its first report on online gambling, reporting that the state brought in $8.4 million in revenues since cyber wagering launched six weeks ago.

The reported numbers are lower than expectations, which predicted that online gambling would generate around $10.5 million during the period. The numbers also indicate that casino action accounted for 60% of that revenue, while poker generated roughly 40%.

The top casinos in terms of revenue were:

  • The Borgata, whose MGM-Boyd-Bwin operation generated $3.75 million during the six week period. $1.8 was from casino, and $1.9 million was from poker.

  • Caesars-888 generated $2.4 million, with $1.17 million from casino action and $1.2 million from poker.

  • Trump Taj Mahal-Ultimate Gaming generated $778,000 from casino and $104,000 from poker

  • Tropicana-Gamesys generated $748,589 from casino action.

  • Trump Plaza-Betfair generated $427,000 from casino games.

  • Golden Nugget generated $177,653 from casino action.

The first full month of online gambling in New Jersey was December, which saw $7.38 million in revenues generated.

Commenting on the numbers, Boyd Gaming President Keith Smith said: "Our network has attracted the largest pool of players in the New Jersey online market, allowing us to offer our customers a wide selection of games and table stakes at all times. This gives our network a significant competitive advantage and positions us for further success."

"When matching our online and land-based databases, we found that 60% of online casino customers had not been to Borgata in over a year, and over 75% had made fewer than two trips to Borgata in the past year. And, on a combined basis, online and land-based poker revenue at Borgata was up more than 40% from our land-based play in December 2012."

The land casino side of Atlantic City saw revenues down 6.2% from 2012. The casinos brought in $2.9 billion in revenue for the year, with the Borgata bringing in $616,969,725.