Internet sportsbetting firm Coral has been named Chelsea Football Club's Official European Online Betting partner through the 2015/2016 Premier League season.
As part of the deal Coral will be privy to some excellent marketing opportunities, including the ability to offer unique betting offers to Chelsea followers every week. The deal will be valid for two and a half years. No details of Coral's consideration paid were available at the time of this article's publication.
Commenting on the deal Chelsea Chief Executive Ron Gourlay said, "We spent considerable time planning and deciding on the right partner in this market sector and in Coral we have found, like ourselves, an established name that continues to grow both domestically and internationally. I hope Chelsea fans can benefit from the relationship over the next two-and-a-half years."