UK based betting firm Betfair has announced that it has signed a content supply deal with Microgaming powered platform Quickfire, which will see it getting casino and mobile solutions for its online casinos.
Commenting on the deal Betfair Product Manager Niki Longmuir said, "Quickfire's volume and quality of content impressed Betfair along with the commitment to deliver new games on a rolling basis."
"We believe that their games fit extremely well with our player demographic, particularly the mobile and tablet offering, which comprises some of the most advanced mobile games in the marketplace. As technology continues to advance we feel assured that Quickfire will provide us with timely and suitable content to meet our consumer’s needs.”
Quickfire Head Ashley Sandyford-Sykes added: “Quickfire will be the perfect addition for Betfair; our headline slots, branded content and mobile-specific games will undoubtedly meet the requirements of their broad player base. Betfair is a welcome addition to the Quickfire platform and we look forward to a longstanding relationship with them.”