Premier League football team Coventry City FC has announced that it has signed online betting firm 12Bet to a one match sponsorship deal, which will see the casino firm sponsoring Coventry City's away kit.
The kit sponsorship will take place on Friday when Coventry City travels to take on Arsenal FC in Emirates Stadium on Friday. The deal is only good for one match, but it will be interesting to see if the organizations work together in the future.
Commenting on the deal Coventry City Corporate Sales Manager Tynan Scope said, “The Grace Research Fund is a fantastic cause and remains the club’s nominated charity for the year. They had always said that if a commercial opportunity such as this came our way that they would be happy for a company to have its logo on the shirts."
“The fact that it is against Arsenal, it’s the FA Cup and it’s on TV made it a very attractive proposition for a sponsor and we are thrilled to be working with 12BET."