International betting group Sportech plc has announced that it has signed a deal with Nyx Gaming Group Limited to design and provide online betting products to firms located within the United States.
As part of the deal, a new betting firm will be created with both Sportech and Nyx having 50% ownership. The new firm will develop social and real money gaming products for US betting firms.
Commenting on the deal Sportech CEO Ian Penrose said, "This joint venture with NYX will extend our US product range into a full suite of online games as and when regulations permit. It complements our established US position as a supplier of terminal and online betting systems for horse racing to racetracks and casinos."
"It is important to us that NYX has an operational base in Las Vegas, enabling the company to work closely with our Sportech Racing and Digital business, to maximize the US opportunities. We share common objectives, bring complementary skills and look forward to working together to build a successful i-Gaming business."
A Nyx Interactive company statement on the deal read: "As US online gaming regulation evolves, the joint venture will be able to offer a full suite of gaming products including bingo, casino, poker, slots and other games to potential licensees using the NYX platform. These include Sportech's racetrack and casino partners across the US."