Punters in New Jersey are lining up to get their online gambling fix, as the state's Division of Gaming Enforcement has announced that more than 126,231 players have registered accounts in just over a month.
Online betting has been legal and live for six weeks, and seen the large amount of players come on board thanks to a healthy marketing mix.
Commenting on the registrations, New Jersey Division of Gaming Enforcement Director David Rebuck said, “We have seen a steady and continual increase in site traffic since November 21 due to the outreach of the casino operators. We are encouraged by their marketing efforts and are optimistic for the future of New Jersey’s Internet gaming industry.”
In terms of poker traffic, online poker monitor PokerScout is reporting that Bwin's Party Poker is dominating the market with 50% of all activity. The site has hosted an average of 240 real money players over the past week. Caesars' World Series of Poker site is second with 150 players on average, while the All American Poker Network with 80 players and Ultimate Poker with 18 players closed up the market.