UK based betting firm Ladbrokes has announced that it has launched a new mobile sportsbetting app, which will be made available through Apple's App Store.
The new app will feature a new platform which is based on Playtech's Mobenga interface. The software will include an easy to use betting slip, as well as live streams of horse racing, and a quickbet feature to allow bets to be placed nearly instantly.
Commenting on the app's release, Ladrbrokes Managing Director of Digital Jim Mullen said, "Mobile remains a massive opportunity for Ladbrokes. Customers have increasingly high expectations on what they want from the mobile product. The new sportsbook product on the mobenga platform is a key part of our response."
"This is a significant step on the journey of our digital offer and we are continuing to work on building our single wallet capability with our partners and in moving our casino offer to Playtech well ahead of the summer. When complete we will be in a position to mobilise our business, compete effectively and grow our offer."