Internet betting firm Betfair is gearing up to stage a dramatic advertising effort in New Jersey, setting up a light projection show on several large buildings in both Hoboken and Jersey City.
Betfair is set to begin the advertising campaign and will run in one hour segments on the large buildings. The displays will take place at: 7 to 8 p.m. at 106 Washington St. in Hoboken; from 8:30 to 9:30 p.m. at 13 Hudson Place; and from 10 to 11 p.m. at the Kohl's in Jersey City, 40 Mall Drive West.
Betfair is operating a legal online betting operation, working in conjunction with Trump Plaza Associates. Casino Listings will update this story with pictures as they become available.