The UK Advertising Standards Authority has decided to censor an ad by gaming giant 888, taking down a web ad that promoted a game titled "Wild Gambler".
The offending ad was offered in a demo mode, and was objected to by a player who claimed that every other spin granted the player a huge win. The player questioned whether this accurately represented Wild Gambler's real gameplay.
888 parent company Cassava Enterprises responded to the objection, noting that the ad was just a basic game that was supposed to give punters the feel of what Wild Gambler would look and play like, and wasn't tied to any RNG or game algorithm like its real money games are.
The ASA ended up ruling that that the ad was misleading, noting that the game did not identify itself as a demo that served to showcase the graphics of the game, and did not reveal the odds of winning and losing.
The ad will now be pulled unless 888 can alter the spot to resolve the concerns by the ASA.