Internet betting giant 32Red plc has announced that its bingo division is sponsoring The Paul O'Grady Show on ITV in a new opening, custom designed for the show.
The sponsorship is the latest in a series of media moves by 32Red, who is one of the most prominent online betting firms in the UK. The sponsorship is the latest deal between the betting brand and ITV, who recently announced that they were developing an online slot based on the television show "I'm A Celebrity - Get Me Out Of Here!"
Commenting on the sponsorship, 32Red Head of Marketing Mark Quayle said, “We are extremely pleased to be sponsoring the new series of The Paul O’Grady Show on ITV. It’s a fantastic fit for bingo with the demographic of viewers very similar to online bingo players, we’re expecting the sponsorship to be successful.”
The spot is available for viewing below: