Irish betting firm Paddy Power and Barclays Premier League Manchester City Football Club have announced that they have extended their sponsorship deal for two additional years.
Under the terms of the deal, Paddy Power serves as Manchester City's Official Betting Partner for the UK, Ireland, and Italy. Additionally, Paddy Power will be able to continue to take advantage of marketing benefits connected to the deal, including access to players in promotional activities.
The deal is set to run through the 2014/2015 season.
Commenting on the deal Manchester City Football Club Chief Commercial and Operating Officer Tom Glick said, “We’re pleased to continue to be working with Paddy Power to provide City fans with more excitement as they follow the club they love.”