UK based betting firm Betfair has officially confirmed that it has partnered with Atlantic City property Trump Plaza Associates, which will see Betfair providing the casino with online betting services within the state of New Jersey.
The deal has been speculated for months, but both parties remained mum pending completion of the deal. Betfair had previously created a mass marketing campaign targeted at New Jersey punters, advertising on billboards, TV, radio, and the web.
Commenting on the deal Betfair Managing Director of Gaming Paul La Fontaine said, "New Jersey is leading the way by launching online gaming and creating a new economy. Betfair brings more than a decade of online experience, and through our platform will be pleased to enable play anywhere, anytime, through web and mobile devices."