Stoke-on-Trent based betting firm bet365 has announced that it has signed a long term sponsorship deal with The Racecourse Newbury, which will see it become the main sponsor of the Hennessy Heritage Festival.
The sponsorship deal will see the betting firm enjoying marketing benefits for the duration of the three day race, which is scheduled to begin on November 28th. The race is co-sponsored by cognac giant Hennessy.
Commenting on the deal bet365 Joint Chief Executive Denise Coates said, “The Hennessy Gold Cup is one of the most prestigious races run in the National Hunt calendar and is always a favorite with racing fans. We’re delighted to be supporting the Heritage Festival and we look forward to working with The Racecourse Newbury and Hennessy.”
The Racecourse Newbury Joint Managing Director Stephen Higgins added: “bet365 are a worldwide brand, well-known for their support of British racing, and it’s fantastic to have another high-profile sponsor join us on Hennessy Gold Cup Day."