WSOP stands for the World Series of Poker, a big name brand which consists of the world's largest poker tournament. The launch will make WSOP.com the second licensed poker site to operate in Nevada.
When the site launches, it will be in what is called the Field Trial stage, during which time it will be monitored by Nevada gaming authorities.
Commenting on the upcoming launch Caesars Interactive Entertainment CEO Match Garber said, “This is a historic moment for our company. A state-of-the-art poker offering from one of the most established and regulated operators in the United States , is finally here. We have taken the 43-year-old World Series of Poker brand and combined it with the Caesars Entertainment portfolio of assets to provide consumers with what we believe will be an unrivaled poker offering to satisfy today’s technologically savvy consumer. We will bridge land-based and online gaming in ways that have never been seen before.”
WSOP.com General Manager of Online Poker Geoffrey Stewart added: “This opens up a whole new category for the WSOP brand, enabling us to connect with consumers year-round and reach them where they are most today – on digital devices. We have high standards, we know our players do as well, and we believe everyone will be impressed with WSOP.com once they get the chance to play and experience its exceptional benefits and rewards.”
Caesars will implement a full marketing blitz to promote the launch, with the company leveraging customer databases to spread the word. Promotions will also play a large role in promoting the brand, bringing $1,000 and $2,500 nightly guaranteed tournaments, a weekly Sunday tournament with $15,000 in payouts, and an initial welcome week free roll worth $700.
The software client for WSOP will be compatible with both Mac and PC systems and will include the following features:
Daily $100 and $25 free rolls for all players
Cash game buy-ins beginning at 1¢-2¢
Tournament buy-ins beginning at $1.10
Multi-table tournaments, satellites, sit & go games, and cash games
Game variants such as: Limit Hold'em, No Limit Hold'em, Omaha Hi-Lo, and Seven Card Stud
Visa and MasterCard, ACH, and paper check deposit methods
“As a long-standing World Series of Poker employee it is gratifying to see this day upon us,” said WSOP Executive Director Ty Stewart . “Our players have played an important part in the success of the World Series of Poker the past decade, and we will work very hard to cultivate a strong poker community and positively represent the game of poker in the online world as we have in the land-based environment.”