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Ladbrokes And OpenBet Extend 15 Year Relationship

UK Betting giant Ladbrokes has announced that it has extended its business relationship with firm OpenBet, continuing a partnership that has lasted for 15 years.

OpenBet provides Ladbrokes with the online sportsbetting and game technology. As part of the extension, Ladbrokes will continue to receive updated technology from the software supplier.

Commenting on the deal OpenBet CEO Jeremy Thompson-Hill said, “The most satisfying element of this new deal is that Ladbrokes has been one of the cornerstone clients for OpenBet right from the start of our company’s history. This new extension agreement is good for OpenBet, good for Ladbrokes and ultimately good for their customers. Over the next three years, we are sure that Ladbrokes’ sportsbook and games products will go from strength to strength, rightfully cementing its place in the online gaming space.”

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