Internet betting firm BragBet has announced that it has signed an agreement with the Football Association of Ireland which will see it become the official betting partner of the Irish National Football Team.
The deal will allow for BragBet to capitalize on several Irish themed marketing promotions. The Football Association of Ireland is also included on the deal, with BragBet gaining sponsorship rights to the Irish governing body.
Commenting on the deal BragBet CEO Phil Riordan said, “As someone who has a background in football, I am delighted to see that this deal will help the growth of football across the country. This is an exciting time for BragBet and for the game in Ireland. Hopefully, our work together will promote the Boys in Green and generate more interest in the Irish game.“
FAI CEO John Delaney added, “I would like to welcome BragBet as official betting partner of the FAI. The partnership will give us a great platform for further promotion of the game and will provide funding to support the work that we are doing on many levels to grow Irish football.”