Internet casino 32Red has announced that it has signed a sponsorship deal with UK television Channel 4, which will see it sponsoring the station's Film4 programming from 11pm to 1am.
The sponsorship deal will be good for the next 12 month, and will give the betting group exposure to more than 12 million people who end up watching the station during that time period each week. 32Red has announced that it will use animated advertisements to honor filmmaker Saul Bass during the "Late Night Film" run time.
Commenting on the deal 32Red Head of Marketing Mark Quayle said, "Late Night Film on Film4 was an obvious choice for us. It is the first of many major TV sponsorships for our flagship brand, 32Red Online Casino. We are confident that the association with such a strong brand will hugely increase the awareness of 32Red in the UK."
Channel 4 Partnership Rob Ramsey added: "We are delighted to welcome 32Red on board as a sponsor of Channel 4. The 'Late Night Film' is very popular with our audience and we believe this partnership will be a great success"