Betting industry giant William Hill plc has found itself in hot water with Britain's Advertising Standards Authority over two newspaper ads that it ran earlier this year.
The offending ads were made in a complaint by a person who found the spots in the Racing Post and The Daily Mirror to be misleading, as odds listed in the ads were only available for a very limited time.
The non-compliant ad claimed to offer odds of "6/1 SIR DES CHAMPS TO WIN THE CHELTENHAM GOLD CUP" and "4/1 THE NEW ONE TO WIN THE JOHN SMITH'S AINTREE HURDLE", and contained fine print that read “prices correct at 5pm yesterday”.
The ASA agreed, and ordered William Hill not to re-run the spots.
The full complaint and ruling by the ASA can be read at: http://www.asa.org.uk/Rulings/Adjudications/2013/8/WHG-Trading-and-WHG-I...