Asian online betting operator SBOBet has announced that it has signed another football sponsorship with an English football club, as the firm annouced that it had entered a deal with the Hull City Tigers.
As part of the deal, SBOBet will become Hull City's Official Asian Betting partner. The deal is similar to others that the betting firm recently struck with Swansea City and Norwich City, who like Hull City, play in the Barclays Premier League.
Commenting on the deal SBOBet Executive Director Bill Mummery said, "Asia is a very important market for the Premier League and the combined strength of our brands will undoubtedly raise the profile of the Club. We shall also be looking for opportunities to work with the Club in its local community.”
Hull City Commercial manager Linton Brown added, “We are delighted to announce a new deal with SBOBET as the Club’s official Asian Betting Partner. This is an exciting partnership that will showcase our brand to global audiences."
Hull City was founded as Hull City A.F.C. in 1904 and won promotion into the 2013-2014 Premier League on the last day of the 2012-2013 season.