Irish betting firm Paddy Power has announced that it has signed a deal with News UK, which will see it become the betting sponsor of The Sun, The Times and Sunday Times tablet and smartphone apps.
As part of the deal, Paddy Power will get a large amount of exposure within the apps' various Premier League content. The deal is set to last for at least three seasons.
Commenting on the deal, Paddy Power Head of Media Tom Wyse said, “We’re delighted to be the exclusive bookmaker partner across News UK ’s Premier League Rights. Football plays a huge part in both of our businesses and it’s refreshing to work with a partner who shares our brand values so closely."