Internet wagering giant Bwin.Party Digital Entertainment has announced that it has signed a sponsorship deal with Olympique de Marseille FC, a deal that will see Bwin becoming the club's Official Online Betting Partner.
The deal is the latest in a string of sport sponsorships for the firm, and is expected to run for three seasons. Bwin currently holds sponsorship deals with legendary football clubs Real Madrid, Manchester United, FC Bayern, Juventus Turin and RSC Anderlecht.
As part of the deal, Bwin will be able to offer its customers unique experiences with the club including the chance to travel to Champions League matches, and training with the club. Other benefits to Bwin include stadium branding, player access for campaigns, and access to Olympique de Marseille's website and social media platforms.
Commenting on the deal Bwin CEO Norbert Teufelberger said, “We are proud to establish this partnership with Olympique de Marseille, one of the oldest and most successful clubs in France and Europe. Today’s announcement means that we are now partnered with six of the greatest clubs in European football, enabling us to offer our customers an unparalleled range of online and real world offers.”