Internet wagering firm 32Red has announced that it has signed a sponsorship deal with Italian Serie A team Bologna FC.
As part of the deal, 32Red will be allowed access to stadium branding, both online and offline co-branding opportunities, and the launching of an affiliate program to promote 32Red to visitors on Bologna FC's website.
The deal was signed with the goal of promoting the popular online casino in Italy, a spot where it has been regulated to provide betting services since November of last year.
Commenting on the deal 32Red CEO Ed Ware said, "We are proud to be partnering with Bologna, one of Italy’s oldest and best known clubs. Our previous associations with Swansea City and Aston Villa helped establish 32Red as a trusted and leading casino brand in the UK and we see Bologna as an ideal partner to help promote the 32Red brand in Italy."