Internet wagering firm 188Bet has announced that it has signed a sponsorship deal with Barclays Premier League club Manchester City.
The deal is good for the next two seasons and will allow 188Bet to use the club's logo and players to trigger betting promotions on Manchester City's Thai, Chinese, Indonesian, and Malay sites.
Commenting on the deal Manchester City Chief Commercial and Operating Officer Tom Glick said, “188BET’s experience within the Premier League has made them one of the most popular bookmakers among football fans, making them the perfect fit for the Club. Having built a strong reputation by providing customers with an extensive variety of products across multiple markets, we feel 188BET has the opportunity to become one of the biggest online gaming companies in the world. We look forward to working together to help them expand their operations, particularly throughout South East Asia.”
188Bet Managing Director Nigel Singer added: “Manchester City is a fantastic addition to our global partnerships with Premier League football clubs. We are delighted to be associated with a club with such strong heritage and a passionate and loyal global fan base. This will allow us to reach a broad international audience. Manchester City is one of the world’s most recognized football clubs and the combination of their proud history, worldwide fan base, and exciting plans for the future, means this is a great partnership opportunity for 188BET.”